the weekly


How could a cad bury ads in a show?
Executive smarties care only for dosh:
Would apple-eyed poets use brand-naming? No:
We play the good fairy, composing our bosch
With a pledge to our readers, keeping them keen
With ultrabrite rhymes and some structural sheen.

Poems are innocent, lovers of flora,
They are buds on a twig – let's be firm – we won't sell:
Every word is a virgin. We care about aura,
For the poor lonely planet, river island and dell.
More than this, though our words may be orange and high-flown,
We care about agents (like the sharp fellows I phone).

There's no bird's eye view if you're writing a paean,
And to finish a capital one is the aim.
Write about time, life, and write for an eon,
But you won't win a lot if you're dropping a name.
Ever ready for honour – and no gap in the text –
A poem's a quality street. Or what next?

click here for an article about product placement in The Guardian

Read Bill's 'Bill Posters' blog by clicking here

The government is to allow product placement in television programmes.
6 January 2010


Home/Join | List | Next | Previous | Random